Why 5-Page Websites Don't Work Anymore

Home. About. Services. Gallery. Contact.

Sound familiar? It's the standard "brochure website" that most businesses have. And it's essentially invisible on Google.

The Maths Don't Work

Google ranks individual pages, not websites. If you have 5 pages, you have 5 opportunities to show up in search results.

Your competitor with 200 pages? They have 200 opportunities. Even if your pages are slightly better, they're playing a completely different game.

You Can't Target Keywords With 5 Pages

Think about what your customers actually search for. "Plumber" is too competitive. "Emergency plumber Portsmouth" is specific. "Boiler repair Southsea" is even more specific.

Each of those searches deserves its own page. With 5 pages, you might capture one or two keyword variations. With 200 pages, you can target every service, every location, every question.

Google Sees a Thin Site

When Google crawls a 5-page website, it sees a "thin" site — not enough content to establish authority or expertise. There's no depth to explore, no internal linking structure, nothing that says "this is a comprehensive resource."

What Works Instead

The sites that dominate local search have:

• ✓ Service pages for every service they offer
• ✓ Location pages for every area they cover
• ✓ Blog posts answering common questions
• ✓ FAQ content with real depth
• ✓ Resource guides that attract backlinks

The Content Volume Game

I build sites with 200+ pages because that's what it takes to compete. Each page targets a specific search intent. Each page is another entry point from Google.

Your 5-page website isn't broken — it's just playing the wrong game.