Google My Business Optimisation Guide (2026)

Your Google Business Profile (formerly Google My Business) is often the first thing customers see. Here's how to optimise it properly.

The Basics — Do These First

• ✓ Claim and verify your listing
• ✓ Use your exact business name (no keyword stuffing)
• ✓ Add your complete, accurate address
• ✓ Set correct business hours
• ✓ Add your phone number and website

Category Selection

Your primary category is crucial. Choose the most specific option that describes your core service. A plumber should be "Plumber", not "Home Improvement".

Add secondary categories for other services you offer, but don't go overboard.

Photos Matter More Than You Think

• ✓ Add a professional logo
• ✓ Upload a cover photo
• ✓ Add photos of your work, team, and premises
• ✓ Update photos regularly (monthly minimum)
• ✓ 10+ photos significantly impacts engagement

Description Optimisation

You get 750 characters. Use them well:

• ✓ Lead with your main service and location
• ✓ Include key services naturally
• ✓ Mention your unique selling points
• ✓ Don't keyword stuff — write for humans

Reviews — Your Secret Weapon

More reviews = better rankings. Actively ask happy customers to leave reviews. Respond to every single review, positive or negative.

Pro tip: Create a direct review link and send it to customers via WhatsApp or email.

Posts and Updates

Google rewards active profiles. Post weekly updates about your services, offers, or news. It signals to Google that you're an active, engaged business.

Link to Your Website

Your Google Business Profile works best when paired with a content-rich website. Google uses your site to understand more about your business and services.